Mumbai: Mediabrands India’s digital arm Interactive Avenues has been roped in to handle the digital creative mandate for Hindustan Unilever Ltd’s leading dishwash brand – Vim. The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office.

Interactive Avenues will be responsible for managing the brand’s social media presence, their e-commerce content, and delivering cutting edge creatives and digital video commercials.

Interactive Avenues is a full-service digital marketing company with offices in Mumbai (headquarters), Gurgaon, Bangalore, Chennai and Kolkata. They offer a comprehensive range of cutting-edge services including media, programmatic, data & analytics, e-commerce, paid search, social media, SEO, ORM, creative and web development under one roof with fluid, multidisciplinary teams.

Interactive Avenues CEO Amardeep Singh added, “As a market category, dishwash typically has a low-involvement footprint online. We will leverage best-in-class strategies to shape impactful conversations for the brand and take their digital story to the next level.”