Mumbai: MipTV has announced it has partnered with industry thought leader Evan Shapiro on exclusive research. This will be unveiled in a scene-setting keynote on the opening day of the market. The event will be held from 17-19 April.

Shapiro will draw on the new audience research, exclusive to MipTV, to challenge assumptions and provide insights to global industry shifts, trends and evolving business models from the stage of the Debussy Theatre of Cannes’ Palais des Festivals on 17 April 2023.

An Emmy and Peabody Award-winning producer and professor of Television at New York University, Shapiro is acclaimed for his bold predictions and distinctive visualisations of the global tech and entertainment ecosystem shared via his influential newsletter Media War & Peace, as co-host of podcast Cancel Culture and through his change agency ESHAP.

Shapiro said, "Armed with a raft of fresh new research from a survey of tens of thousands of media consumers, I’m coming to Cannes to challenge the international tv community to move beyond incremental change and reimagine television for the way our audiences want content now."

RX France Entertainment division director & director of MipTV Lucy Smith said, "Mip markets are about context alongside content, provided by the industry’s best minds. Evan is a one off. His predictions are bold, incisive and thought provoking, his style unique. In a rapidly evolving global ecosystem such insights are not only invaluable but inspirational."