Mumbai: India Today TV not only broke all previous records with a dominant number one position in live YouTube viewership on Budget Day 2023, but also emerged as the channel with the most concurrent users across Hindi, English, and Business TV news channels on YouTube, outperforming even Moneycontrol in the digital space. On Budget Day, India Today TV decimated even legacy powerhouses, with an average of 143k live concurrent users and a peak concurrent of 182k.

Viewership on this pivotal day reflects a new India’s preference for no-nonsense, incisive, zero-gyaan coverage of a day that involves and affects us all, thanks to the unrivalled muscle of the Budget Day team, which includes Udayan Mukherjee, Rajdeep Sardesai, and Rahul Kanwal, and boosted by blazing-fast budget intelligence graphics and tech.