Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for the fourth week, i.e., 21 January to 27 January. As per data for the all-India 2+ target group, Star Plus is the most watched channel in India with an average minute audience (AMA) of 2493.81 (000) AMA. It was followed by Sun TV at 2307.79 (000) AMA, Star Maa at 2141.44 (000) AMA, Goldmines at 1978.68 (000) AMA and Dangal at 1978.68 (000) AMA.
The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes.
In the Hindi-speaking market (HSM), Star Plus emerged as the most watched channel at 2399.21 (000) AMA, followed by Dangal at 1958.86 (000) AMA, Goldmines at 1953.16 (000) AMA, Colors at 1695.41 (000) AMA and Star Pravah at 1630.69 (000) AMA.
In the South market, Sun TV was the most watched channel at 2290.9 (000) AMA, followed by Star Maa at 2087.78 (000) AMA, Zee Kannada at 1489.81 (000) AMA Zee Telugu at 1502.59 (000) AMA and Star Vijay at 1265.07 (000) AMA.
In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1615.59 (000) AMA , followed by Colors Marathi at 416.82 (000) AMA, Zee Marathi at 411.25 (000) AMA,, Sony Sab at 361.82 (000) AMA, and Colors at 333.07 (000) AMA.
In the West Bengal market, Star Jalsha was the most watched channel with 1040.83 (000) AMA, followed by Zee Bangla at 829.06 (000) AMA, Jalsha Movies at 166.24 (000) AMA, Colors Bangla at 138.04 (000) AMA and Enterr 10 Bangla at 121.03 (000) AMA.
In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru, and Chennai, Colors was the most watched channel at 461.73 (000) AMA followed by Sun TV at 410.81 (000) AMA, Star Plus at 398.05 (000) AMA, Star Pravah at 307.1 (000) AMA and Star Vijay at 255.09 (000) AMA.