Mumbai: Sony Pictures Networks India has acquired the exclusive media rights to broadcast the Davis Cup in India for two years, between 2023 and 2024. The deal was facilitated by Sportfive. Following the television and digital rights deal, the broadcaster will televise the Davis Cup on its sports channels across the Indian subcontinent, including Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Pakistan and Sri Lanka and will also be available to live stream on their premium OTT platform, SonyLIV. 

As part of the deal, the broadcaster will telecast the qualifiers & finals of the 2023 & 2024 seasons, respectively. With a 110 year rich history, the Davis Cup, also known as the 'World Cup of Tennis', has witnessed participation from 135 nations.

Annually, the tournament also witnesses the participation of 144 players. Some of the most successful teams in the tournament's history are the USA, with 32 titles, and Australia, with 28.

Sony Pictures Networks India chief revenue officer Rajesh Kaul said, "With the addition of the Davis Cup, we are happy to include another prestigious tournament to our extensive tennis portfolio that includes the Australian Open, Roland Garros & the US Open. Our consistent efforts to grow the tennis viewership base in India, has led to a considerable increase in reach for all three grand slams in our portfolio."