Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 4 October 2007 - 17 October 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Global Incredible India -Europe (Print & TV)
|
-
|
Crayons
|
1 Billion (combined)
|
|
Global Incredible India -Pan Europe (TV)
|
Zenith Optimedia
|
||
|
Global Incredible India -USA & APAC
|
Ashok Creatives
|
||
|
Incredible India (Domestic & International campaign)
|
Span Communications, Ashok Creatives
|
Span Communications, Ashok Creatives
|
1 Billion
|
| Lodha Group (Real Estate) | - | Madison Media | 300 million |
| Virgin Mobile | - | MindShare | 800 million |
|
Creative
|
|||
| 7UP | JWT | BBDO India | NA |
| Aircel | Leo Burnett, RK Swamy/BBDO | Publicis India | 500 million |
| Baskin Robbins | JWT (Mumbai) | Thought Blurb | NA |
| Bharat Nirman‘ campaign - I&B Ministry | - | Percept H | 260 million |
| Buffalo (Apparel - Future Group) | - | Publicis Dialog | 500 million (combined) |
| Dreamline (Home solutions - Future group) | - | ||
| DJ&C (Apparel - Future Group) | Dhar & Hoon |
SSC&B Lintas | |
| John Miller (Apparel - Future Group) | - | ||
| Café Coffee Day | - | CreativeLand Asia | NA |
| E24 (Entertainment channel) | - | Euro RSCG | 200 million |
| News24 (News channel) | - | - | |
| Hindi Movie Channel (V&S Broadcasting -UTV) | - | Oxygen Communications | NA |
| World Cinema Channel (V&S Broadcasting -UTV) | - | ||
| Scientific skincare‘ range (USV Ltd) | - | McCann Healthcare Advertising | NA |
|
Creative & Media
|
|||
|
Mundra Port & SEZ (Adani Group)
|
-
|
Dentsu Marcom
|
80 million
|
|
Pankajakasthuri Breathe EC (Herbal)
|
Mudra
|
Fountainhead (Chennai) | 50 million |
|
Sia Art Jewellery
|
Quadrant
|
Makani Creative
|
20 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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