Mumbai: Nutella, which is the hazelnut cocoa spread brand of Ferrero, has signed Bollywood star Ranveer Singh as its brand endorser for India market. By coming on board as a brand representative for India, the star will promote the Nutella brand across digital and offline marketing channels as well as be an active part of their various campaigns.

Nutella India made the announcement in collaboration with the actor Ranveer Singh’s social pages through a video. The actor is seen engaging in a rapid fire round on ‘what comes to my mind when….’ and proclaims his love for the brand. In addition, to celebrate the association and the announcement, Nutella in India is also doing an online limited edition Nutella jar featuring Singh on the label as a giveaway to fans of Nutella and the star.

Interestingly, the jar is packaged in a box which when scanned under a curated Instagram AR lens, triggers the actor in an augmented reality avatar on top of the box and is seen delivering a special message on this collaboration.

Ferrero India marketing head, Nutella brand Zoher Kapuswala said, “We are delighted to have Ranveer Singh onboard as our brand endorser for India market. His personality exemplifies energy which is in absolute sync with the brand’s ethos. This, combined with his famous love for Nutella makes this announcement even more exciting for us. Leveraging the actors strong connect with our consumers, we have a lot of exciting engagements lined up with Nutella.”

Singh commented, “I am excited to announce my association with Nutella. Nutella has always held a special place in my heart. I’ve been a fan ever since I was a child and my love for it has only grown over the years. I am stoked to be part of the Nutella journey in India and help bring alive their vision of making tasty breakfast and desserts.”