Mumbai: It’s a homecoming for Neeraj Bassi, as he has returned to Cheil India as chief growth officer. Bassi will spearhead Cheil India’s business growth by adding to the roster of new clients and helping in delivering transformational work that builds on the agency’s capabilities in creative, media, data, activation, and retail.

In his current role, Bassi will report to Cheil India MD Carlos Limseob Chung and Cheil India chief operating officer Sanjeev Jasani. Bassi has also previously held the position of Cheil India’s chief strategy officer.

 A seasoned professional with more than 25 years of experience under his belt, Bassi’s expertise sits in brand management, internal process transformation, and strategic management.  His career trajectory encompasses stints as group chief strategy officer with Havas and president of planning at Ogilvy India. He has straddled strategic responsibilities for brands like Cadbury’s Dairy Milk & Five Star, Voltas, Honda, HSBC, and Vistara.

Talking about his appointment, Jasani said, “We are all geared up for the next chapter in Cheil India’s growth story.  We are uniquely positioned as a business connected agency that offers an integrated result-oriented offering of various services to our clients. The presence of veterans like Bassi helps us take this value proposition forward with our clients and deliver high-impact work that benefits the bottom line of our client”.

Commenting on his appointment, Bassi said, “Great to be back at Cheil, the agency that has always believed in creating integrated work for its clients. In my last stint, I focused on the Samsung business and was part of the team that did the big flagship launches. This time, as the head of non-Samsung business, I am looking forward to taking the learnings to other clients across mainline, digital, retail, activation, and e-commerce. Really excited to be back in a business role after a long time”.