Mumbai: The Prime Minister's Office took to Twitter to endorse The Times of India's (TOI) impactful "Saving Our Stripes" campaign, a major boost to tiger conservation in India.

In a tweet, the PMO said, "This is a good effort by the @timesofindia group towards highlighting the importance of tiger conservation. Thanks to the people, our nation has made commendable strides in this area."

The Saving Our Stripes campaign was launched by TOI in 2023 to celebrate the success of Project Tiger, raise awareness, and mobilise action to safeguard endangered tiger populations. The campaign has since garnered widespread support from the public, government, and private sectors.

The campaign has also released special Tiger Anthem films, curated by celebrated artists, including S. Nallamuthu (a National Award-winning wildlife cinematographer) and Shantanu Moitra (composer and musician for Bollywood films such as 3 Idiots and Parineeta).

The Tiger Anthem films have been viewed over 38 million times across platforms and has been praised by wildlife experts and conservationists alike.

The "Saving Our Stripes" campaign is a critical step in the fight to save India's tigers. With the support of the PMO and the public, the campaign can make a real difference in the lives of these iconic creatures.