Mumbai: InCred Financial Services Ltd (InCred Finance), new-age tech and analytics driven NBFC, has announced a partnership with the highly anticipated Tarla Dalal biopic, based on the life of the legendary home chef and Padma Shri award-winner, Tarla Dalal.

InCred’s brand association through its InCred Business Loans vertical, resonates with the spirit of the film that celebrates the aspirations of small business owners across India and symbolises the belief that with big dreams and unwavering confidence, anything is possible.

Through this collaboration, InCred Finance is showcasing its business loan product in a co-branded promotional campaign that includes film footage and a byte from Huma Qureshi, who portrays Tarla Dalal in the movie. The video highlights how InCred's business loans can empower every entrepreneur, enabling them to achieve greater business success.

InCred founder & Group CEO Bhupinder Singh commented on the partnership, saying, “We are thrilled to collaborate with the creators of this remarkable biopic on Tarlaji. She is an inspiration to many - and especially to women. Entrepreneurs are the foundation of the Indian economy, playing a pivotal role in fostering innovation, generating employment opportunities, and contributing to economic growth. We, at InCred, are committed to supporting entrepreneurs by offering them hassle-free and quick business finance.”

RSVP Movies producer Ronnie Screwvala said "Through this film and our partnership with InCred, we aim to fuel the passion that Indians have for entrepreneurship and encourage them to pursue their desires, setting a great example for future generations. It is a tribute to entrepreneurs and leaders who work relentlessly, conquering all challenges in their path.”