Mumbai: Škoda Auto India has announced its new brand philosophy - “Let’s  Explore”, with a high impact marketing campaign, “Make every KM count” conceptualized by Wunderman Thompson India. This development is part of the  company’s larger brand strategy that began in 2022 with the unveiling of the Vision  7S design study and announcement of the new logo. The transformation was to  encapsulate the transition into a rapidly changing world and customer aspirations  ably captured in the new logo and lettering. 

Speaking on the new campaign, Petr Šolc, Brand Director, Škoda Auto India, said: “The  automotive sphere in India and the world is going through a massive transformation.  Our brand has always had human touch and customer orientation as an integral part  of our DNA. This enables us to understand the ever-evolving needs and meet  aspirations of our customers. ‘Make every KM count’ reflects this spirit of our cars and  our customers who equate numbers in the odometers not as kilometres, but as  clocking journeys and experiences.” 

Commenting on the campaign, Wunderman  Thompson Mumbai, managing partner, Anurag Tandon said, “Škoda, is a legacy brand in India and was one the first brands  to give Indians a taste of European luxury. Over the last two decades the brand has  established a niche for itself as a premium car brand for people who are inherently  curious and love to explore possibilities. Škoda’s well-built cars with second-to-none  drivability and this spirit of encouraging exploration gave birth to the new positioning  ‘Let’s explore’.”  

Indian customers are passionate about their cars, which form an integral part of their  lives. The new marketing campaign encapsulates the ethos of Indian traditions and  also the growing aspirations of ‘new India’ – who have great ambitions and love to  explore. ‘Make every KM count’ reflects this spirit of Škoda cars and the Škoda family. 

The brand’s new philosophy “Let’s Explore” has been released globally in more than 50  markets. India is a pivotal market for Škoda and this campaign is tailor-made to fit the  modern Indian customer mind-set and their evolving ambitions. The customer-centric  narrative reflects Škoda customers’ love to explore places, encounter new cultures,  and curiosity for adventures. The all-new, 360-degree multimedia campaign with  innovations spread across the channels focuses on a contemporary audience that  pursues their passion to explore their world. 

At the centre of the campaign is the sentiment which emphasises that kilometres are  not a measure of the distance travelled, but is a measure of memories, experiences, and opportunities. “Let’s Explore” is built on the spirit that the more we explore, the  smarter we become.