Mumbai: DigiDarts is one of India's leading digital marketing agencies. Founded by Siddhartha Vanvani in 2014, with eight years of experience that connects with customers through innovation-led insightful growth strategies. As a Google Premier Partner & Meta Partner, they excel in boosting performance and enabling growth by offering holistic performance marketing solutions including Branding, Creative Storytelling, Organic & Content Marketing, Marketing Automation, Media Planning & Buying, etc.
They have a client list including Meesho, DealShare, Boddess, Industry Buying, GlobalBees, Gromo, Birkenstock, ASICS, Bombay Shirt Company, Swiss Beauty, Toms, and many more.
Indiantelevision.com caught up with Vanvani, to know more about the ever evolving digital marketing landscape.
Edited excerpts
On strategies Digidarts employ to stay up-to-date
We actively engage in meaningful dialogues with esteemed partners like Google, LinkedIn, Apple, Taboola, Snapchat, Hotstar, CRED, and Meta ads. Our approach involves active participation in webinars, seminars, workshops, and conferences that are exclusively tailored to the dynamic landscape of digital marketing. We stay informed and inspired by following distinguished digital marketing authorities, influencers, and thought leaders across various platforms including social media, blogs, and podcasts.
Our commitment to growth is highlighted through our attendance at industry-centric networking events, both in the virtual realm and offline, creating valuable connections with peers, potential mentors, and collaborative allies. Furthermore, we uphold an ongoing practice of benchmarking against competitors across diverse verticals, ensuring we maintain a pulse on industry trends and remain proactive in our strategies.
On Digidarts measuring the effectiveness and ROI of its digital marketing campaigns?
Our approach is assessing effectiveness and ROI involves key strategies. Firstly, we prioritise SMART goal-setting as the foundation of our measurement efforts, encompassing objectives from website traffic to sales growth. Secondly, we employ robust tracking tools like Google Analytics, Google Tag Manager, CAPI (Conversion API) by Meta, and Facebook Pixel for meticulous user interaction analysis. In e-commerce, we utilise specialised tracking monitors for sales, order values, and conversions. A/B tests are done to refine strategies by comparing ad creatives and landing pages. We perform comparative analysis to benchmark campaign performance against industry standards, thus revealing the market position. To summarise, our comprehensive methodology includes SMART goals, advanced tracking, e-commerce metrics, A/B testing, and comparative analysis, capturing campaign effectiveness and ROI holistically.
On the role social media plays in enhancing brand visibility in digital advertising
Social media is a cornerstone of elevating brand visibility within digital advertising, which enables transforming the process into an authentic and relatable experience. It's like a bustling marketplace where brands don't just showcase products but also share their stories, values, and aspirations. This dynamic platform fosters a sense of connection and community, bridging the gap between brands and their audience. Through engaging content, real-time interactions, and even behind-the-scenes glimpses, social media paints a vivid picture of the brand's personality.
Moreover, the power of sharing can't be underestimated. When users resonate with content, they willingly share it, creating a ripple effect that extends the brand's reach beyond initial expectations. This peer-to-peer endorsement enhances credibility and trust, nurturing a loyal following.
On data privacy regulation impacting personalised digital marketing practices
Data privacy regulations in India have ushered in a new era of consideration and respect for individuals in personalised digital marketing endeavours. These regulations, such as the Personal Data Protection Bill, 2022, recognize the importance of safeguarding personal information and empowering users with control over their data. This shift has prompted marketers to adopt more transparent and ethical practices.
While these regulations impose stricter requirements on data collection and usage, they encourage a more meaningful approach. Marketers now need to forge genuine connections with consumers, seeking explicit consent and providing clear explanations about data utilisation. This human-centric shift necessitates a departure from invasive tactics towards value-driven engagement.
