Mumbai: Ferrero India Private Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet packaged products, has announced the launch of ‘Ferrero Collection, a go-to-choice for ultra-premium gifting during important festive occasions. With this new offering, Ferrero India expands its luxury chocolate and confectionery portfolio which includes the widely loved Ferrero Rocher. An exquisite addition to the product range of Ferrero India – Ferrero Collections embodies the highest form of craftsmanship, made for the select few who wish to experience the art of fine taste.
The Ferrero Collection has a selection of the signature Ferrero range of products: Ferrero Rocher®, Raffaello®, and Ferrero Rondnoir®. The collection aims to offer an experiential journey through taste, packaging and presentation, aligning with the evolving lifestyles and taste of the Indian consumers.
Ferrero Rocher®: A Hazelnut Speciality with a whole hazelnut inside
Raffaello®: A crisp Coconut speciality with a whole almond inside
Ferrero Rondnoir®: A crisp dark Chocolate specialty
Ferrero Pralines marketing head Zoher Kapuswala said, “India has a long-standing custom of gifting during festivals and special occasions. With the premium gifting market on the rise, today’s consumers are looking for novel premium gifting options that create lasting impressions and Ferrero Collection is the perfect gift choice. The luxurious set and select assortment of different products in the Ferrero Collection are ideal for consumers looking for a premium gift for their loved ones.”
The brand has further strengthened its relationship with Bollywood actor Hrithik Roshan who features in the campaign film, where Hrithik Roshan explains how some things in life are meant to be exquisitely designed, crafted, and curated to stand out from the rest, just like the Ferrero Collection.
Ferrero Collection is available in packs of 15 and 24 pieces in leading modern trade stores and e-commerce platforms.
