Mumbai: GroupM, WPP’s media investment group, today announced the  appointment of Anand Thakur as head of analytics, data and tech at GroupM Nexus in India. He  brings with him more than 20 years of significant experience across the media industry in the  information technology domain. He joins the GroupM Nexus India team from Omnicom Media Group,  where he held a key role overseeing various Information Technology functions such as Software  Development, Product Development, UI/UX, and Business Solutions.

In his new position at GroupM Nexus, Anand will lead automation initiatives across all GroupM  applications and contribute to shaping the solution architecture. He will collaborate closely with agencies  to expand capabilities in Commerce, Performance, automation, and enhancements. Additionally, he will  actively participate in developing the data lake, establishing a robust data infrastructure for managing  both structured and unstructured media. Anand will also be instrumental in creating comprehensive integrated campaign reporting and a diverse range of capabilities.

Anand’s proficiency lies in creating holistic integrated campaign strategies while supervising and  directing teams to ensure the seamless implementation of operational procedures. He has been  instrumental in formulating business continuity plans, procedures, SLAs, and service standards to  uphold business service excellence in his past. Additionally, he excels in configuring dashboards and  leading automation initiatives. He stays updated on the latest technologies and automation trends,  playing a central role in improving efficiency and effectiveness across diverse projects.

GroupM Nexus India president Priti Murthy said, "Anand’s rich experience in driving business  service excellence will come to play in developing data-driven campaign insights and implementing  efficient, technology-driven solutions and innovations at GroupM Nexus India. As we stride toward  streamlining our business processes and fostering innovation, he will play a pivotal role hastening the  path towards building the world’s largest performance capability engine and delivering incremental  growth for GroupM agencies.

GroupM Nexus India head of analytics, data and tech Anand Thakur, said, “I am tremendously  excited to join the GroupM Nexus leadership team. The rapid advancements in AI, machine learning,  and big data analytics have opened new and exciting possibilities for optimizing advertising spends. I  look forward to steering the data and tech transformation at GroupM Nexus.”