Mumbai: GroupM, WPP’s media investment group, has announced the appointment of Gurpreet Singh as the head of performance at GroupM Nexus in India. He brings with him more than 15 years’ experience in the digital marketing industry and has carved a niche for himself in the performance marketing domain. He joins the GroupM Nexus India team from Performics- Publicis Groupe, where he held the position of Managing Partner.
In his new position at GroupM Nexus, Singh will be responsible for driving a high-performance culture. He will play a pivotal role in deploying the latest technology, data, and automation solutions. His expertise in handling diverse sectors in digital marketing will prove to be critical in powering the next era of performance media at GroupM Nexus in India.
Singh excels in formulating intricate strategies tailored for large-scale performance media campaigns. His expertise extends towards efficiently supervising and guiding teams, ensuring seamless execution of projects, and achieving optimal Return on Investment (ROI) for clients.
GroupM Nexus India president Priti Murthy said, "Gurpreet will assume the key responsibility of cultivating a culture of high performance. He will be committed to ensuring that individuals within GroupM have the necessary resources and motivation to succeed. I am confident that they will benefit immensely from the integration of cutting-edge technology, data-driven approaches, and automation solutions which will be helmed under him. Additionally, his sharp focus on customer centricity will enable us to deliver incremental growth for GroupM agencies.”
GroupM India president - Data, Performance and Digital Products Atique Kazi said, "Gurpreet’s expertise will strengthen the performance vertical within GroupM. He will be crucial in implementing automation, data, and technological solutions for GroupM in India, ensuring maximizing ROI for clients. We are certain that his expertise will help the company continue to deliver innovative solutions for clients.”
Singh said, “I am thrilled to be a part of this dynamic team and eager to apply my experience and expertise to deploy advanced technologies and automation initiatives across GroupM. I truly believe in the vision of building the World’s largest performance capability engine and look forward to unlocking the next era of performance for GroupM.”
He also holds the distinction of being a member of Google's inaugural "Google Insiders" cohort and the first batch of Meta Select 2021. He was also recognized as one of the Top 30 under 30 by Impact magazine and earned a distinct position among the top 25 digital planners in India in 2015.
