Mumbai: Eye-Q, a leading chain of 29 super-speciality eye hospitals, announced its new digital campaign, #AnEyeonParentseye, dedicated to raising awareness about senior eye care. As part of its commitment to holistic eye health, the campaign featured informative videos and posts, guiding children and youngsters on recognising signs in their older parents that may indicate the need for comprehensive eye care.

Scheduled from 11 to 13 January 2024, this initiative coincided with Eye-Q's 17th-anniversary celebration on 14 January. The campaign aims to shed light on common eye-related issues that often manifest in old age. By educating the public on identifying early signs of these conditions, Eye-Q hopes to empower families to take proactive measures and seek timely medical intervention.

As a pioneer in the eye care sector since its establishment in 2007, Eye-Q has consistently strived to provide high-quality eye care services at affordable costs. The chain operates in Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, with an additional three hospitals in Nigeria, and Africa. Eye-Q founder & CMD Dr Ajay Sharma is a renowned eye surgeon in India, leading a team of specialists with extensive experience from top hospitals nationwide.

"Eye-Q is not just a hospital chain; it's a beacon of eye health awareness. Our #AnEyeonParentseye campaign is a testament to our commitment to community well-being. By leveraging digital platforms, we aim to reach a broader audience and empower them with knowledge about senior eye care," said Dr Ajay Sharma.

The campaign concluded with an Instagram awareness interaction featuring Dr Ajay Sharma and a representative from an NGO focused on eye care. Eye-Q invited everyone to join the conversation, learn about the importance of senior eye care, and contribute to creating a world where eye health is a priority for every family.