Mumbai: In a front-page advertisement issued in The Economic Times and Indian Express on 7 February News18 India has claimed to have beaten its competitor to reach the number one position during the Ram Mandir consecration week.

The ad campaign launched in Wednesday’s newspaper highlights News18 India’s remarkable lead over the competition. According to the latest viewership data from BARC, with 9.48 crore AMAs, News18 India remained ahead during the week of temple inauguration. (Source: BARC| Metric: AMA’s | TG: NCCS All 15+ | Period: Wk 04’24, All Days, 24 Hrs| Market: HSM | 14 Channels considered)

The ad campaign will also go live on social media, with visibility on trade media.

In the run-up to the historical consecration ceremony of the Ayodhya Ram Temple on 22 January News18 India significantly enhanced its coverage. It launched 100 hours of special, non-stop programming, titled ‘Shree Ram Mahaparv’. Besides the special shows, the inauguration coverage featured the channel's top anchors, who hosted live shows from Ayodhya, providing insights into the cultural, historical, and religious significance of the Ram Temple.