Mumbai: The Advertising Club of Madras, one of the oldest and active advertising clubs in the country is thrilled to announce the return of its highly anticipated flagship event – the 42nd MADDYs 2024.
This year's MADDYs promises to be bigger and better. Recognising the ever-evolving advertising landscape, the Ad Club Madras has expanded the award categories (146) to encompass the latest trends and innovations and to ensure a more inclusive platform that celebrates excellence across all facets of advertising.
What’s New?
MADDYs 2024 boasts a refreshed award segment structure which is simple. This simplified approach makes the entire process of entering easier and more efficient for agencies and individuals. Awards are categorised as Creative, Digital, Media and Unpublished.
Creative Awards has been extensively opened up for multiple industry verticals (FMCG, Consumer Durables, Automobiles, Retail, Health & Wellness, Hospitality, Banking & Insurance, Education, Online services, Telecom, Real Estate, Media & Entertainment, Public Services) and comprise of 98 categories under it. These categories would cover all types of media i.e., Print, Television, Radio, OOH & Digital. We have added Maddys Design, Maddys Craft, Video(for Production Houses), Radio, Best use of AI, Public Service, Regional(Tamil) and Integrated campaigns under the Creative Awards section this year.
Digital Awards comprise 20 categories that are relevant to the type and nature of campaigns Digital Agencies deliver for clients today and are broadly classified under Creative/Content, Mobile, Websites & Digital campaigns.
Media Awards have been extensively thought through and comprise 22 categories under Media Innovation, Media Strategy, Events & Brand Activation and Integrated campaigns.
Unpublished Awards comprised six categories to bring out passionate work that may not be commissioned by the client but recognised by the advertising fraternity.
We’re also introducing Digital Agency Of The Year & Client Of The Year along with our coveted Creative Agency Of The Year & Media Agency Of The Year.
Detailed information about the revamped categories and entry guidelines will be available on the official MADDYs website - https://adclubmadras.com/maddys2024/
“In line with the evolving trends within our industry, we have introduced several new categories and revitalised existing segments, thus ensuring a more comprehensive scope. Our aim in making these adjustments is to broaden our reach and enhance accessibility for a diverse array of participants. Through these updates, we aspire to celebrate and acknowledge advertising talents across various domains," remarked Advertising Club Madras president S Balasubramanian.
MADDYs remains one of the largest and most prestigious advertising awards shows in India. It serves as a coveted recognition for creative minds and agencies, media innovations & strategies showcasing the best of the region's advertising talent. The awards ceremony is a highly anticipated industry event, bringing together the entire fraternity from advertising and marketing for a night of celebration and recognition.
For the third consecutive time, the entire process of entries and judging is completely online using the International online award platform - Judgify.
"Embarking on our 42nd Maddys Advertising Awards journey, we've meticulously crafted 146 categories, a testament to our profound industry research and insightful conversations with both the advertising fraternity and clients. This extensive array truly encapsulates the breadth and depth of modern advertising and ensures that every agency, regardless of size, finds a platform to shine, with each work meticulously evaluated by our eminent jury. The Maddys 2024 promises to be a celebration of diversity, innovation, and excellence, setting new standards in the dynamic world of advertising." said Advertising Club Madras secretary Surej Salim
