Mumbai: As Mother’s Day approaches, EPIA, India’s pioneering company dedicated to empowering women’s reproductive health through affordable egg-freezing services, is proud to unveil its groundbreaking campaign “Every Mom Deserves a Choice.” In a world where societal pressures often dictate timelines for starting a family, EPIA’s new campaign seeks to revolutionize the narrative and champion the idea that every woman deserves the choice to become a mother on her terms without compromising her independence or personal ambitions through the revolutionary concept of egg-freezing.
The primary goal of the campaign is to raise awareness about egg freezing as a viable option for women to preserve their fertility and exercise control over their reproductive futures. By leveraging the power of social media, EPIA aims to reach women of all ages and backgrounds, sparking conversations and dispelling myths surrounding fertility preservation.
Utilising the dynamic platform of social media, EPIA showcases the diverse journeys of women who have embraced egg freezing as a means to preserve their fertility and achieve their dreams of motherhood on their own terms. The campaign’s tagline, “Every Mom Deserves a Choice,” encapsulates the essence of this empowering movement, recognising that every woman should have the freedom to decide when and how she embarks on her path to motherhood.
The first graphic in the campaign’s carousel post features a young woman grappling with societal pressure to start a family at the tender age of 21, sacrificing her independence. EPIA’s campaign highlights how egg freezing can be a viable option for her, allowing her to preserve her eggs and embrace motherhood when she is truly ready. On the other hand, the campaign’s second graphic portrays a woman in her early 30s who got recently married and is facing familial expectations to have children. As she wishes to enjoy her marital life first, egg freezing is presented as the ideal solution that would enable her to delay starting a family while safeguarding her ability to conceive in the future.
Moreover, the third and final graphic showcases a 40-year-old woman proudly flaunting her baby bump and sharing her journey of becoming a mother at her age. This powerful image celebrates egg freezing as the key that helped her fulfil her dream of motherhood later in life.
Sharing her views on the launch, EPIA director Sakshi Bakshi said, “As we celebrate Mother’s Day, it’s imperative to recognise that the journey to motherhood is as diverse as the women who embark upon it. Through our campaign, we aim to empower women far and wide with the knowledge and resources to make informed choices about their fertility, regardless of age or circumstance. Every woman deserves the freedom to embrace motherhood when the time is right for her, and egg freezing represents a powerful tool in realising that vision.”
