Mumbai: The second edition of Advertising Rocks, an initiative designed to encourage India’s Advertising, Media, and Marketing professionals to display their musical skills and abilities, kicked off on Day 2 of Goafest 2024. Through Advertising Rocks, individual singers have been encouraged to submit their entries and obtain the chance to entertain audiences at Goafest 2024, South Asia’s largest advertising festival.

The participants gave stellar performances, enthralling the audiences. The winners were chosen on the basis of jury decision and live audience voting. The winners are as follow:

Advertising Rocks – Winner – Solo Indian – Nishant Patil from Logicserve Digital Pvt. Ltd.

Advertising Rocks – Winner – Solo International – Bodhisattwa Banerjee from VML India

“Our heartiest congratulations to the winners and all the participants. This has been a wonderful platform to showcase the musical talent in our industry. I hope we can make it even bigger next year!” said former BBH CEO and curator of Advertising Rocks Subhash Kamath.

Havas Media Network India CEO and Goafest 2024 Co-chair Mohit Joshi said, “Advertising Rocks was a big hit this year at Goafest, and the talent demonstrated by all participants has truly impressed us. My sincere congratulations to all winners, and I hope to see more talented performers next year.”

At Advertising Rocks, four shortlisted performers from each of the two solo categories – Indian and International – showcased their musical talent in front of the esteemed judges: Harshdeep Kaur, Bollywood playback singer; Rajeev Raja, Founder & Soundsmith at Brandmusiq; and Merlin D’Souza, Founding Partner & Principal Composer at Brandmusiq and Music Director. The winners of both categories received cash prizes of Rs 50,000, while the runners-up were awarded with a cash prize of Rs 25,000. All entries were reviewed by Rajeev Raja, Merlin D’Souza, and Subhash Kamath.