Mumbai: Following the resounding success of the #ChunoSahi campaign, Leads Brand Connect (LBC) has once again demonstrated its creative prowess with a groundbreaking full-front-page advertisement in a leading Indian newspaper, with a circulation of almost 1.3 million. Released on 5th June, the print ad has rapidly gained viral traction, igniting discussions among some of the most influential voices in the country.

The ad, which prominently features Bail Kolhu mustard oil on a throne, accompanied by the tagline “बैल कोल्हू को मिला जनादेश” (Bail Kolhu has received the mandate), has captivated the public’s imagination. This innovative piece of advertising not only celebrates the brand’s purity and taste over the past 50 years but also cleverly ties into the recent electoral atmosphere, making a bold statement about the brand’s enduring legacy and consumer trust.

The advertisement's unique blend of cultural relevance and creative execution has led to widespread engagement across various platforms. Esteemed Indian journalists and authors took to social media to highlight the ad and use it for rhetoric. Ajit Anjum piece titled "Modi अब बुरी तरह से फँस गए हैं? Nitish Kumar और Naidu के रहमो करम पर विश्वगुरु?" along garnered significant viewership, reaching 21,88,688 views and 67,000 likes.

Leads Brand Connect managing director Richa Khandelwal reflected on the success of the print ad: “The essence of every campaign we create for Bail Kolhu is to ignite meaningful conversations and foster discussions. That's the cornerstone of progress. With this press ad, our goal was to craft something both timely and timeless. By aligning the brand with the concept of a 'mandate,' we celebrated Bail Kolhu's rich legacy while tapping into the prevailing national sentiment. The overwhelming response and the conversations it has generated testify to the power of wholesome, thought-provoking advertising.”

Leads Brand Connect CEO Sanjay Srivastava highlights the execution of the campaign: “Executing a campaign of this magnitude required scrupulous timing and a deep understanding of the audience's pulse. The press ad was designed to be more than just a visual treat; it was crafted to evoke a sense of pride while making a strong contemporary statement. Seeing the public’s perception of it and how it’s being discussed by prominent figures is incredibly rewarding.”

ऐसा लग रहा है जैसे दैनिक जागरण आज पहले पन्ने पर ये विज्ञापन छाप कर किसी का मजाक बना रहा है... pic.twitter.com/bG99HORqKQ

— Ajit Anjum (@ajitanjum) June 5, 2024

दैनिक जागरण को दस साल में मोदी सरकार से कितना विज्ञापन मिला होगा । कम से कम आज तो पहले पन्ने पर मोदी -शाह की तस्वीर छापता। विज्ञापन की मजबूरी है लेकिन दस साल में जितना विज्ञापन मिला उसके बदले अपनी तरफ़ से एक तो विज्ञापन बनता था। उम्मीद है अख़बार में पत्रकारों की सैलरी अच्छी होती… pic.twitter.com/bJejcUu9nB

— ravish kumar (@ravishndtv) June 5, 2024