Mumbai: FlowerAura, an online gifting platform, has announced the launch of its Rakhi campaign, #YaadonKaBandhan. The campaign, along with FlowerAura's extensive new Rakhi collection available in over 30 plus countries, celebrates the enduring threads and unconditional sibling love. It beautifully highlights the cherished memories and strong bonds shared between siblings.

The campaign video features brother-sisters' love beyond their day to day fight and showcases that the festival is more than a ritual; it’s a story woven with shared laughter, whispered secrets, playful squabbles, and heartfelt moments that define the unique sibling relationship.

FlowerAura co-founder Shrey Sehgal said, “We are pleased to present our #YaadonKaBandhan campaign, which honours the pure relationship between siblings and showcases our dedication to honour the priceless memories that they create together. At FlowerAura, our aim is to emphasise on the festival's unique emotional depth and unconditional affection through our campaign and unique rakhi collection. Moreover, we are committed to nurturing every sibling connection with the utmost care and devotion.”

FlowerAura is dedicated to making Raksha Bandhan an unforgettable celebration of sibling love and cherished memories. Besides this, with same-day delivery service, FlowerAura caters to last-minute celebratory needs, delivering across 15,000 plus pin codes in India, ensuring no sibling bond remains uncelebrated. Each rakhi from the new collection such as Meenakari, Kundan, Precious Stones, and Mauli Rakhis, is handcrafted by local artisans to add a touch of traditional elegance, complete with limited edition packaging.