Mumbai: A recent viral video on Twitter, featuring an argument between two men on the Delhi NCR metro with one shouting “Har Expert, Salon Expert Nahi Hota,” has generated significant attention. This viral moment is actually part of a marketing campaign by YesMadam, India’s tech-enabled salon-at-home service provider. The bootstrapped startup has enlisted Bollywood actress Shraddha Kapoor as its brand ambassador for this campaign.
The campaign, titled “Har Expert, Salon Expert Nhi Hota,” aims to emphasize the importance of choosing the right salon expert. It highlights YesMadam’s focus on providing professional at-home beauty and spa services, with features like hygienic practices, quality products, transparent pricing, and the option to use personal products.
The video, featuring Shraddha Kapoor in a humorous context, is designed to increase YesMadam’s visibility and expand its user base. This initiative is expected to enhance the brand’s positioning and organic reach, supporting its goal of making premium beauty and spa services accessible across India.
Commenting on the association, YesMadam co-founder and CEO Mayank Arya said, “Partnering with Shraddha Kapoor is a game-changer for YesMadam. Her aura and the perfect blend of elegance and approachability perfectly and seamlessly align with our brand values. Through our ‘Har Expert, Salon Expert Nahi Hota’ campaign, we aim to showcase how YesMadam brings truly professional and reliable salon services to every home. This collaboration will significantly boost our mission to revolutionize the at-home beauty experience across India.”
Founder and CMO Akanksha Vishnoi added, “Collaborating with Shraddha Kapoor is a strategic move for YesMadam. Her influence will help us connect with a broader audience and strengthen our commitment to accessible, high-quality beauty services. We are also dedicated to empowering our service partners across various locations, providing them with financial stability and growth opportunities, which in turn creates a positive impact on society, and this collaboration will surely support us in actualizing the dreams of our wonderful service partners.”
