Mumbai: Swiss Beauty, an Indian cosmetics brand, announced the appointment of Vidushi Goyal as its chief marketing officer. She will lead the overall marketing strategy for all Swiss Beauty brands, including Swiss Beauty Craze and Swiss Beauty Select, along with its emerging categories and sub-brands.
Vidushi brings a wealth of experience in digital-first marketing and brand building to Swiss Beauty. She will spearhead the brand's growth by establishing a unique identity and building differentiation in the fast-paced beauty & personal care segment. Her focus will be on staying ahead of trends and implementing new-age marketing strategies within the company.
Before joining Swiss Beauty, Vidushi served as vice president of marketing at Mamaearth (Honasa), where she led the marketing efforts for the personal care and baby care portfolio. During her tenure, she played a pivotal role in scaling Mamaearth from a 100 cr ARR brand to over 1000 Cr in just three years. Vidushi also contributed to positioning Mamaearth as a purpose-led brand with the brand tagline "Goodness Inside" from 2019 onwards. She has also held key positions at ShopClues, d.light Energy, and FCB+Ulka, where she led multiple award-winning brand campaigns.
Swiss Beauty CMO Vidushi Goyal said, "I am thrilled to join Swiss Beauty at such an exciting time. My focus will be on building on what has worked for the brand while evolving and differentiating in this cluttered market space. We will keep the consumer and market segment at the core of everything we do. By leveraging new-age marketing principles, we will continue to build a brand that is loved and a business that is built on strong principles.
Welcoming Vidushi, Swiss Beauty co-founder & director Mohit Goyal said, "We are delighted to welcome Vidushi Goyal to the Swiss Beauty family. With her proven track record of data-driven decision-making and innovative approach, we are confident she will take our brand to new heights. Her leadership will be instrumental in redefining beauty standards and connecting more deeply with our consumers."
Vidushi holds an MBA from Symbiosis Institute of Media & Communication, Pune, and completed her undergraduate studies at Hindu College, Delhi University.
