Mumbai: The inaugural Kerala Cricket League (KCL) is gaining momentum rapidly since its launch, with Finesse Thrissur Titans leading the charge by securing significant sponsorships. With a strong lineup for this year’s league, captained by Varun Nayanar, the Titans are making strategic moves, marked by these key sponsorship announcements.

Navio, as the main associate sponsor, has secured crucial assets like the jersey back and the cap/helmet sponsorships. Navio Shipping director Ajay Thampy stated, "This partnership is more than just brand visibility for us; it’s about holistic support for the future of cricket in Kerala. We are proud to contribute to the growth of Kerala’s cricketers, and we hope to see more talents like Sanju Samson, Tinu Yohannan and Sreesanth emerging from our state, representing the national side and IPL franchises.”

Vijai Marine Services’ MD Suraj Dialani emphasised the importance of bold steps towards establishing international standards for cricket in Kerala. He noted, “With the talent we have here, the Kerala Cricket League can significantly enhance the cricketing ecosystem in the state, especially in elevating the quality and standards of the matches played.”

K Care, the new construction chemicals brand from Kalliyath Group, will be the Titans' jersey sleeve sponsor, focusing on digital and other brand engagement activities around the league. Their executive director Dirsha Mohammed highlighted that the Thrissur Titan’s commitment to grassroots cricket and its development plans were key factors in their decision to partner. "We believe this will be a long-term relationship with Thrissur Titans, built on shared values and a vision for cricket’s future in Kerala."

“Cricket unites us and taps into deep emotions, making it the perfect platform for our partnership with Thrissur Titans. We couldn’t have asked for a better beginning than to align with a team rooted in our hometown and backyard,” said Georoof MD Biju George.

Finesse Thrissur Titans owner Sajjad Sait expressed gratitude to the sponsors, stating, “The growth of leagues and franchise cricket depends on strong brand associations. These partnerships not only multiply our efforts but also solidify our commitment to the game. We are committed to delivering exceptional value and ROI to ensure that these associations thrive in the long term.”