Mumbai: India's ready-to-cook Asian cuisine brand, MasterChow launched its innovative ‘Ba-Chow’ digital campaign, drawing inspiration from the popular Bollywood film Fukrey. The campaign's quirky tagline, "Aao, Khao, and Bachaao," coupled with a promotional video mimicking the film's iconic lunch scene, creates an instant connection with audiences.
As part of the "Ba-Chow" digital campaign, MasterChow offers tempting deals: a 33 per cent discount on online orders and a buy two get one free offer for in-store purchases. This dual strategy caters to both digital and traditional shoppers, maximizing the campaign's reach. The results speak for themselves – MasterChow has reported an impressive 50 per cent increase in sales since the campaign's launch. By seasoning its digital marketing with a dash of Bollywood humor, MasterChow has not only boosted sales but also cooked up a recipe for memorable brand engagement in the digital space.
Sharing his insights on the campaign, MasterChow founder Vidur Kataria said, “In this competitive food industry, we strive to differentiate ourselves through our cuisine and how we connect with our customers. The ‘Ba-Chow’ campaign is our way of adding a dash of joy to their shopping experience. The name adds a playful twist on the Hindi word “Bachao,” meaning “save,” that perfectly aligns with the discounts being offered. The clever wordplay, along with the campaign’s engaging visuals and promotional deals, creates a well-rounded marketing approach. We believe that by making saving money feel like a fun activity, we are bringing a flavor-packed Asian culinary bliss to our customers that goes beyond their dinner table.”
MasterChow’s "Ba-Chow" sale offers more than discounts — it's a celebration of Asian flavors. Now live across the brand’s website, as well as platforms like Blinkit, Swiggy Instamart, Zepto, BigBasket, and Amazon India, this exciting promotion invites food lovers to indulge in authentic Asian flavors. Running from 4 September to 10 September, the "Ba-Chow" digital campaign offers a week-long opportunity for food enthusiasts to enjoy unbeatable deals.
