Mumbai: SAMCO Asset Management Private Ltd announces the launch of its latest advertising campaign for the SAMCO Multicap Fund. This creative campaign introduces four unique bulls— "Large-wa" (Large Cap), "Mid-wa" (Mid Cap), "Chhot-wa" (Small Cap), and "Chint-wa" (Smaller Cap)—to personify the fund's diversified investment strategy. These bulls represent various market caps, demonstrating how SAMCO’s multicap approach can help investors achieve financial goals by navigating market movements.  

SAMCO Mutual Fund’s in-house team developed the campaign, aiming to educate investors with a visually captivating storyline. The ad will air across television and digital platforms, illustrating how each market segment contributes to building a resilient investment portfolio.  

SAMCO Asset Management Private Ltd, CEO Viraj Gandhi states, "Our new campaign for the SAMCO Multicap Fund underscores our commitment to innovative investment solutions. The 4-in-1 strategy—combining large caps, mid-caps, small caps, and flexible exposure—differentiates our fund and makes it relatable to a broad range of investors. This campaign is designed to communicate how our strategic approach to diversification empowers investors to capture growth opportunities across various market segments while maintaining robust defence against market volatility."

The SAMCO Multicap Fund actively allocates at least 25% of assets to each of the large-cap, mid-cap, and small-cap segments. This balanced allocation provides a solid foundation and allows the fund to pursue growth opportunities in smaller-cap stocks outside the NIFTY 500 universe. By using this diversified strategy, the fund aims for long-term capital growth while managing risk in volatile markets.  

With this campaign, SAMCO Asset Management takes a significant step toward simplifying investing for clients, breaking down complex strategies into engaging visuals. SAMCO strives to inspire confidence in diversified investing and highlight the benefits of a multi-cap approach.