Mumbai: Legrand India, a global leader in electrical and digital building infrastructure solutions, has successfully launched a series of innovative activities aimed at maximizing engagement during the festive period across India. The initiatives focused on amplifying the launch of two new products, the Desktop Power Center and the Dizly Distribution Board, leveraging the festive season to enhance market presence.
As part of this campaign, Legrand has initiated an engaging retail activity named 'Legrand Ke Superstars,' targeting retailers in 50 cities, starting with Delhi. This initiative will take place through Navratri onwards until Diwali and aims to build awareness of the Lyncus range, the Dizly Distribution Board, and the Desktop Power Center, reinforcing Legrand’s commitment to innovative solutions in electrical infrastructure.
Rath Yatra Celebration in Puri
To ensure a seamless and worry-free experience for travellers during the Rath Yatra in Puri, Legrand installed 10 Allzy-powered charging stations at the Puri railway station and around the Mela booking areas in July this year. These stations allowed travellers to stay connected with their loved ones and capture special Rath Yatra moments, showcasing the versatility of Allzy, the all-rounder switch.
Ganesh Chaturthi Installation in Mumbai
In Mumbai, Legrand created a unique and interactive experience at the iconic Lalbaug Ganesh Pandal and the electrical market at Lohar Chawl. Visitors had the opportunity to engage with an innovative display featuring the Kamaal Ka Switch - Lyncus, a light and shadow art installation at Lalbaug Cha Raja pandal, captivating devotees as they waited in line for darshan.
Onam Celebrations in Kerala
Legrand celebrated the spirit of Onam in retail stores across Trivandrum, Kottayam, Calicut, Thrissur, and Kochi by engaging with over 300 people across more than 90 counters. The festivities included the vibrant presence of Mahabali and Chenda Melam to wish the retailers and electricians in a traditional manner by expressing gratitude through special gifts and local delicacies. The activity entailed showcasing the new product launches – Dizly Distribution Board and Desktop Power Center along with the Kamaal Ka Switch, Lyncus range.
These festive activities not only enhanced brand visibility but also reinforced Legrand’s commitment to providing innovative solutions tailored to the needs of the Indian market. As the company continues to expand its footprint, these engagements exemplify its dedication to fostering strong relationships with both retailers and customers.
Legrand India director of marketing group, Sameer Saxena stated, “As we embraced the festive spirit, our activities reflected Legrand’s commitment to innovation and connection. The introduction of our Desktop Power Center and Dizly Distribution Board, alongside initiatives like 'Legrand Ke Superstars,' allowed us to engage meaningfully with our retail partners and customers. By enhancing their experiences during significant festivals, we not only showcased our cutting-edge solutions but also built lasting relationships within the community. We were excited to be part of these celebrations and looked forward to the continued growth of our brand in India.”
