Mumbai: Lay's has introduced a new flavor, red chilli as part of its 'So Light, So Good' campaign. The launch includes a TV commercial featuring cricket legend Mahendra Singh Dhoni, emphasizing the light texture of Lay’s wafer chips. Available in salt & pepper and red chilli, these chips aim to appeal to snack lovers across India.

The TVC shows Dhoni catching and eating the floating chips, playfully highlighting their lightness. The tagline 'So Light, So Good' effectively promotes the product.

Speaking about the campaign, PepsiCo India category lead – potato chips, Saumya Rathor said, “We’re deeply committed to delivering top-quality products and unique experiences to our consumers. Our new Lay’s Wafer Chips flavour is a game-changer, featuring innovative packaging and a superior product. Moreover, coming together with MS Dhoni for this campaign has been an incredible experience. This collaboration has enabled us to create a campaign that truly stands out, perfectly complementing a product that leads the way in quality. We’re confident that people will love it”

Brand ambassador and cricket legend, MS Dhoni, expressed, “Being part of the new Lay's wafer chips campaign was a real treat. It was a fun shoot and I think people will enjoy watching it. And with exciting new Lay's flavors on the horizon, there's always something new to discover."

With the launch of the new red chilli flavor, Lay’s pushes the boundaries of snacking innovation. Lay’s wafer chips offer lightness, bold flavors, and a satisfying crunch, reinforcing the brand’s leadership in the Indian snack market. As Lay’s expands its thin-cut chip portfolio, this new flavor aims to delight taste buds nationwide, making every snacking moment 'So Light, So Good.'