Mumbai: Bottega Veneta launches a new campaign starring brand ambassador Jacob Elordi. The campaign, captured by Magnum photographer Alec Soth, draws on the brand’s integral code of movement to celebrate “Going Places”. Shot on location in Utah and Nevada, it shows Elordi moving through the dramatic natural features and sleek architecture of the desert.

With Elordi in dynamic and balletic poses, the cinematic images spotlight new Bottega Veneta travel accessories and underscore the motion and discovery at the heart of the brand’s heritage. Established in 1966, the house set itself apart with the softness and malleability of its leather goods. Unlike the more formal and structured bags that dominated the market at the time, Bottega Veneta designs were supple and flexible, readily adapting to the wearer in motion.

Creative director Matthieu Blazy said, “Bottega Veneta is in essence pragmatic because it is a leather goods company. Because it specialises in bags, it is about movement, going somewhere; there is fundamentally an idea of craft in motion.”

This heritage also draws on Bottega Veneta’s roots in Venice, a city distinguished by centuries of cross-cultural trade and encounter, where artistic techniques, ideas, and motifs flowed with the movement of merchants and goods.

True to this history, the “Going Places” campaign celebrates a spirit of travel and exploration and coincides with the launch of several new Bottega Veneta travel products. Key pieces featured in the images include a new edition of the Andiamo bag in canvas and leather, a weekender travel bag in weathered brown leather, and a belt with a snake-inspired buckle. In a particularly energetic image, Elordi is seen leaping across a crevice in the rocks carrying the weekender bag. In another, he strikes a balletic pose beside the Andiamo – a bag named, suitably, after the Italian expression for “Let’s Go!”.