Mumbai: Wrap2Earn has partnered with Cityflo, a premium bus service providing home-to-office rides in Mumbai and Hyderabad. As part of this collaboration, Wrap2Earn has secured exclusive advertising rights on all Cityflo buses, offering brands access to over 40 routes covering key commercial and residential hubs in both cities.

“By partnering with Cityflo, we’re offering advertisers a unique opportunity to tap into a premium audience that represents new-age corporate India,” said Wrap2Earn CEO Elmer. “This collaboration is a seamless extension of our cab branding expertise, further strengthening our prowess in the transit advertising space.”

Advertisers can utilise Cityflo’s buses for external branding and also target passengers with internal bus ads. Additionally, brands can extend their campaigns digitally by running impression-based ads on the Cityflo app, creating an integrated offline and online marketing experience.

"We view Wrap2Earn as the ideal partner due to their expertise and focus on delivering high-impact, quality campaigns for their clients," stated Cityflo co-founder and CEO Jerin Venad. "The Cityflo fleet is the most striking transit media asset in Mumbai at the moment. This partnership will elevate our presence by introducing relevant campaigns that resonate well with our brand."

As cities like Mumbai and Hyderabad continue to evolve, the demand for impactful and engaging advertising strategies grows. Together, Wrap2Earn and Cityflo aim to transform the transit advertising landscape, providing brands with unparalleled opportunities to connect with their target audiences in meaningful ways.