Mumbai: Roopkala, the luxury women's ethnic wear brand with a flagship store in Mumbai’s Marine Lines has launched its latest Bridal collection, ‘NIA,’ celebrating the beauty and elegance of a bride's special day. The campaign, conceptualised and executed by BeanstalkAsia, depicts a bride's vibrant journey through love, tradition, and culture.

Shot in the stunning landscapes of Nepal, NIA represents brilliance in bridalwear designs and the emotions tied to wedding rituals. The campaign is captured by renowned photographer and filmmaker Kishor Kayastha, who, in collaboration with BeanstalkAsia, has crafted a visual story that embodies every bride’s dream of looking and feeling extraordinary on her special day.

“At BeanstalkAsia, we wanted to go beyond showcasing just beautiful clothes – we wanted to capture the heart of a bride’s emotional journey. We have worked to create a visual story that seamlessly blends Roopkala’s rich heritage with the modern bride’s desire for luxury and grace, all shot in the beautiful and serene locations of Lower Mustang in Nepal. The campaign broke in print, OOH as well as other digital and social media platforms,” said BeanstalkAsia founder Upendra Singh Thakur.

“NIA is designed to reflect the joy, anticipation, and love that surrounds each moment, making it a truly unforgettable collection for every modern woman. The NIA collection, featuring exclusive Sarees and Lehengas with exquisite artistry and intricate craftsmanship, is now available at the flagship Roopkala store at Marine Lines, Mumbai and its online store as well, offering brides a chance to celebrate their wedding journey with unparalleled elegance and style,” added Roopkala director Mukesh Motla.

NIA is more than a wedding collection; it celebrates the bride's journey from the joy of mehendi and the exuberance of sangeet to the sacredness of haldi and shaadi, culminating in the grandeur of the reception. This collection envelops the bride in timeless elegance while reflecting the emotions of each celebration.