Mumbai: Gulf Oil Lubricants India, a prominent player in the lubricants industry has appointed Abhijit Kulkarni as chief commercial officer (CCO). With over two decades of diverse experience across top-tier MNCs including Unilever, Castrol and Coca Cola, Kulkarni brings a wealth of expertise in strategic marketing, brand development, sales, and general management. In his new role, he will assume responsibility for overseeing Gulf Oil’s B2C and B2B business segments (excluding OEM), synergy, and marketing, and will report directly to Gulf Oil Lubricants India MD & CEO Ravi Chawla.
Kulkarni joins Gulf Oil from Unilever, where he held leadership roles over 16 years, including cluster general manager for Thailand, Malaysia, Singapore, and Vietnam in the FMCG major’s ice cream division with P&L responsibilities. He led initiatives like revitalizing Unilever’s Thailand ice cream business and introducing brands like ‘Magnum’ in India. His experience in driving growth, portfolio management, and team building will support Gulf Oil’s channel business and align it with the company’s commercial goals.
Chawla said, “We are delighted to welcome Abhijit Kulkarni to Gulf. His extensive leadership experience and proven track record in delivering accelerated business growth by driving brand, sales & marketing initiatives & contributing to the strategic agenda make him a valuable addition to our team. With his deep expertise across markets and sectors, I am confident that Mr. Kulkarni will bring fresh energy in our B2C and B2B profitable growth trajectory as we continue to expand our market shares.”
Kulkarni said, “Gulf is an aspirational brand and its strong legacy and brand presence offer a unique opportunity to contribute to the company’s growth story. The company’s commitment to continuous innovation and excellence makes it an exciting time to join the organization. I look forward to working with the passionate team at Gulf Oil to deliver value to our customers, partners, and stakeholders.”
Kulkarni holds an MBA from Symbiosis Institute of Business Management (SIBM) and a Bachelor of Engineering from Government College of Engineering, Pune (COEP). His diverse leadership roles in both Indian and international markets have equipped him with a unique perspective on driving business success in dynamic environments.
