Mumbai: Bold Care has partnered with Jupiter, a neobanking platform, to launch a campaign aimed at couples that encourages open discussions about two critical yet often overlooked aspects of relationships: financial wellness and intimacy.
The campaign highlights that financial stress affects not just a couple's finances but also their emotional and physical connection. Research shows that financial well-being is closely linked to intimate relationships. Bold Care and Jupiter aim to spark meaningful conversations that strengthen both areas.
Bold Care co-founder Rajat Jadhav said, “Financial wellness and intimacy are both pillars of a healthy relationship. It’s not just about being aligned on budgets or savings; it’s about understanding how financial pressures can spill over into our personal connections. This campaign is about empowering couples to address these challenges openly, allowing them to thrive emotionally, intimately, and financially. By fostering these conversations, we hope to remove the stigma that surrounds both money and intimacy, giving couples the confidence to navigate their journeys together with trust and transparency.”
The campaign combines Bold Care’s focus on emotional and physical intimacy with Jupiter’s expertise in financial wellness, equipping couples with tools for effective communication. Through social media content, billboard messages, and interactive challenges, the campaign aims to normalize discussions about these crucial aspects of relationships, making them accessible for couples across India.
“Jupiter’s mission has always been to empower people to take control of their money in a way that promotes long-term financial wellness. We believe that open, honest discussions about money can help couples achieve balance in both financial and personal aspects of their relationships,” said Jupiter Money head of growth & marketing Apurv Narang.
The partnership between Bold Care and Jupiter marks a new era in relationship-building, where emotional, intimate, and financial health are interdependent. Together, they foster a culture where discussions about intimacy and finances are integral to a thriving partnership. Bold Care aims to make intimate wellness discussions more accessible and comfortable. Following the campaign's success with Jupiter, Bold Care plans to explore more engaging brand collaborations in the upcoming season to elevate intimate wellness conversations.
