Mumbai: Homesfy has launched its ‘Sapno Ka Gullak’ campaign, capturing the journey of a middle-class family’s dream of home ownership. Set in Mumbai, the campaign shows parents breaking their savings each Diwali to support their son's aspirations. In return, the son expresses his gratitude by gifting them their dream home, honoring their lifelong sacrifices.

"Homesfy stands by the belief that a home is not merely four walls; it is a culmination of love, dreams, and sacrifices," said Homesfy.in and Mymagnet.io CEO & founder Ashish Kukreja. “With ‘Sapno Ka Gullak,’ we’re not just celebrating Diwali but honouring every parent’s quiet sacrifices. At Homesfy, we are committed to making dreams come true, walking every step with our clients in their journey towards a place they can truly call home.”

Buying a home in Mumbai is a major challenge for the middle class due to soaring prices and limited options in prime locations, with property rates increasing nearly 10 per cent over the past year. Despite these hurdles, homeownership remains a lifelong dream, requiring years of sacrifice and savings. The ‘Sapno Ka Gullak’ campaign highlights the emotional journey of homebuying: each Diwali, parents prioritise their son's needs, and now he fulfills their dream of a home, honoring their years of love and sacrifice.