MUMBAI: It’s driven right into a “pickular” partnership. Swedish car maker Volvo Car India has come on board the World Pickleball League (WPBL) as official luxury mobility partner. Unconfirmed estimates are that it has put in about Rs 50 lakh for the privilege.
Founded by former top tennis players Gaurav Natekar and Arati Ponnappa Natekar, the WPBL aims to capture wide audiences through thrilling competitions and entertainment. The league will feature six teams competing in 48 matches over ten days, complemented by performances from renowned Indian artists.
Natekar expressed pride in the partnership with Volvo, stating, "This collaboration underscores the league’s broad appeal and promise of high-octane action."
Volvo Card India MD Jyoti Malhotra added, "We are thrilled to support WPBL and believe it will significantly boost the sport's popularity and engage discerning audiences who value luxury and performance."
The inaugural edition kicks off on 24 January, with tickets available on Swiggy Scenes and live coverage on FanCode. The iconic Brabourne Stadium, will be playing host, marking the first time the historic venue will be holding a non-cricket tournament, adding a new chapter to its illustrious legacy.
The WPBL promises a unique blend of sports and entertainment, featuring performances from renowned artists including Dhvani Bhanushali, Suhani Shah, and the popular band The Yellow Diary. Fans can expect high-energy acts to complement the intense pickleball matches, ensuring an unforgettable experience.
The opening day will feature thrilling matchups, including a much-anticipated Maharashtra derby where Mumbai Pickle Power faces Pune United, followed by a southern derby with Atlee’s Bengaluru Jawans taking on Samantha Prabhu’s Chennai Champs.
The WPBL, promoted by Natekar Sports& Gaming, is committed to growing the fandom for pickleball in India through engaging events, community building, and grassroots initiatives in franchise cities. It also works closely with the All-India Pickleball Association (AIPA) and has the backing of Sony Corp as an investor.
(Picture courtesy: World Pickleball League facebook page)
