MUMBAI: When healthcare meets pickleball, the game gets serious. ABI Health has announced its partnership with the World Pickleball League (WPBL). This collaboration unites ABI’s mission to revolutionise wellness with WPBL’s drive to make pickleball a national movement. Together, they’re proving that fitness, fun, and community are a match made in heaven.
Pickleball is more than just the fastest-growing sport globally—it’s an embodiment of inclusivity, low injury risks, and intergenerational fun. Recognising this, ABI Health sees pickleball as a perfect vehicle to inspire healthier lifestyles and strengthen community ties.
ABI Health vice president global, Shreyas highlighted the significance of this partnership, "At ABI Health, we believe that health, wellness and prevention need to be part of everyone’s lifestyle in today’s day and age. Fitness and an active lifestyle are integral to a healthier tomorrow, and pickleball is the perfect embodiment of this ethos. We are thrilled to support WPBL in their mission to make this sport a movement that inspires people to stay fit. This partnership reflects our dedication to building a healthier, more connected world.”
WPBL brings together six dynamic teams from Delhi, Mumbai, Bengaluru, Pune, Chennai, and Hyderabad to compete at Brabourne Stadium, creating a platform that celebrates not just pickleball but also teamwork, fitness, and community spirit.
WPBL co-founder & CEO, Gaurav Natekar expressed excitement for the collaboration, "We welcome ABI Health as a partner in this journey to elevate pickleball in India. ABI’s passion for promoting health and wellness aligns perfectly with our mission to make pickleball a sport for everyone. Together, we hope to create a platform that celebrates fitness, teamwork, and community spirit."
This partnership goes beyond the court. It’s a movement to build healthier lives, foster connections, and redefine what fitness looks like in today’s world. Pickleball is no longer just a sport; it’s a lifestyle.
Catch the action as WPBL brings pickleball fever to India while ABI Health ensures the fitness revolution hits its stride.
