MUMBAI: It’s a 'where-to' next for Ipsos in Australia! The global research giant has strengthened its foothold in the public sector with the acquisition of Whereto Research, a leading player in public policy and government communication evaluation.

Whereto, based in Melbourne, is well-known for its expertise in assessing public sector strategies. Ipsos, which has been in Australia for over 25 years, now combines this local expertise with its international capabilities. The acquisition promises to offer a wider range of solutions to clients in both federal and state governments.

Ipsos, ceo, Ben Page stated: “Whereto Research’s expertise in public sector and federal research in Australia, combined with Ipsos’ international presence in this space, will allow us to offer a broader range of solutions to our Australian clients. We look forward to collaborating with the Whereto Research teams to build the best business in Australia serving national and state governments’ research and evaluation needs.”

Whereto Research, co-directors, Catherine Boekel & Penny Burke added: “Joining Ipsos is a tremendous opportunity for Whereto Research. Integrating into a leading international market research group will enable us to accelerate our development and offer our clients global solutions. We share the same passion for excellence and innovation with Ipsos, and we are convinced that this collaboration will create value for our clients and employees.”

Ipsos is a global market research and polling company, operating in 90 markets and employing over 20,000 people.