MUMBAI: Bandai Namco Entertainment has hit the "continue" button on its investment in SuperGaming, one of India’s leading game studios, reinforcing its belief in the country’s booming gaming scene. The Japanese publisher behind legendary titles like Elden Ring, Dark Souls, One Piece, and Pac-Man has made an additional investment in SuperGaming through its startup fund 021, which was launched in 2022 to fuel new entertainment experiences and expand its global footprint.
While the exact investment amount remains undisclosed, the 021 fund typically backs startups with capital ranging from 10 million to 500 million yen ($75,000 to $3.75 million). India, along with Latin America, the Middle East, and Southeast Asia, has been identified as a key growth market for Bandai Namco’s strategic expansion.
“Bandai Namco doubling down on their investment is a strong vote of confidence in our mission and our team to build world-class games and gaming infrastructure from India for India and the world,” said SuperGaming, CEO & co-founder, Roby John.
Founded in 2019, SuperGaming has gained recognition for popular mobile titles like Silly Royale, Tower Conquest, and MaskGun. The company has also developed SuperPlatform, a cloud-based live-ops game development engine that helps developers seamlessly manage and scale their games. Bandai Namco is already a customer, using SuperPlatform to power its official PAC-MAN mobile game, which has over one billion downloads.
SuperGaming’s biggest recent success is Indus Battle Royale, a made-in-India battle royale game set in an Indo-futuristic universe. Since its October 2024 launch, Indus has amassed over six million downloads and currently holds a 4.0-star rating on Google Play and 4.2 stars on the App Store.
Bandai Namco’s continued investment follows an initial funding round in March 2023, during which SuperGaming impressed with its rapid growth, deep player engagement, and commitment to high-quality game development. With backing from major investors including Akatsuki Entertainment Technology Fund, Skycatcher, BAce Capital, and Dream Incubator SuperGaming is quickly establishing itself as a force to be reckoned with in India’s gaming landscape.
As Bandai Namco presses forward with its India strategy, SuperGaming looks set to play at a whole new level bringing innovative, culturally rich gaming experiences to players at home and beyond.
