MUMBAI: Sukesh Singh, a seasoned leader with over two decades of experience in business development, sales strategy, and strategic partnerships, has been appointed managing director for southeast Asia at Criteo, a global leader in commerce media and technology. In this role, Singh will spearhead the company’s growth strategy across the region, fostering innovation and strengthening relationships with key partners.
Singh’s promotion follows a successful tenure as director of agency and global brands for the south Asia Pacific region since January 2024, where he played a pivotal role in driving new business and strengthening agency partnerships. Prior to that, he served as head of activation for Criteo in a hybrid capacity, overseeing agency holdco partnerships and key brand collaborations while driving commercial success.
Since joining Criteo in May 2021 as head of large customers for southeast Asia, Singh has demonstrated a strong capability to deliver strategic growth, develop customer-focused solutions, and manage high-performing teams. His efforts have consistently driven value for both clients and the organisation.
Beyond his contributions at Criteo, Singh is actively involved in the professional community as a mentor with the University of Chicago Booth School of Business Alumni Association in Singapore, where he supports undergraduate and graduate business students with a focus on venture building and digital transformation. He is also the founder and principal consultant at Conduit Consulting, which specialises in growth strategies for media and tech startups.
Singh’s professional journey includes leadership roles at top organisations such as Adform, MediaMath, Phunware, and BBC Worldwide. His expertise spans multiple regions, including Australia, India, and Southeast Asia, where he has built and expanded businesses, launched innovative products, and driven profitability for leading media and technology brands.
In addition to his business acumen, Singh is known for his communication and presentation skills, as well as his ability to build strategic alliances and implement impactful sales strategies. His leadership philosophy centres on innovation, collaboration, and fostering a results-oriented culture.
With his vast experience and forward-thinking approach, Singh is expected to play a key role in strengthening Criteo’s position as a leader in commerce media solutions across the dynamic southeast Asian market.
