MUMBAI: As the Women's Premier League (TATA WPL) 2025 enters its third season, the tournament continues to redefine women’s cricket, setting new benchmarks for viewership, engagement, and brand partnerships. In just its second season, WPL became the biggest ever Women’s T20 tournament in terms of viewership, reaching close to 150 million viewers on digital streaming and 110 million on linear TV. The month-long event delivered a platform reach and TVR comparable to shows across other content genres that span over a period of 3-6 months.
Starting 14th February on live on the JioStar Network i.e. Star Sports and Disney+ Hotstar, Season 3 of TATA WPL offers a dynamic mix of platform scale and innovative advertising solutions, and with a plethora of contextual advertising opportunities in February and March, advertisers can build association surrounding these social events through cricketing stars that have become household names in India.
Category-wide Brand Associations with TATA WPL 2025 on JioStar
Since inception in 2023, TATA WPL has witnessed a massive influx of brands wanting to be a part of the evolving landscape of cricket in India. Categories like infrastructure, automobiles, FMCG, payments, travel, lifestyle and BFSI have capitalized on the WPL wave across seasons, driving a high share of voice in a non-cluttered advertising environment.
How brands alleviated their campaigns through TATA WPL 2025
. BFSI Brand: A prominent public sector bank partnered with WPL to create large-scale awareness surrounding their latest offerings. achieved a 16% uplift in online ad awareness, a 25% increase in purchase intent and a 20% increase in recommendation.
. Automotive Brand: A leading automotive brand leveraged WPL on both LTV and CTV to build brand love for the launch of its new EV. The campaign saw a 1.5x uplift in Google search trends and 17% increase in purchase intent through impactful ad placements.
. Lifestyle Brand: A multinational fashion brand associated with WPL on CTV and mobile with an objective to drive purchase intent for its new collection. The brand’s campaign witnessed an 11% increase in message association and a 7% increase in purchase intent through the WPL association.
Tailored advertising solutions for every marketing goal:
. TATA WPL on JioStar provides a wide array of advertising formats that cater to different marketing objectives:
. Contextual In-Match Integrations: Seamlessly weave brand messages into key moments of the game, such as strategic timeouts, player milestones, and game-winning moments.
. Co-Branded Segments: Align your brand with expert analysis, player interviews, and match highlights to capture viewer attention.
. Interactive Digital Ad Formats: Drive engagement with innovative formats such as expandable CTAs, mid-roll carousels, and fence ads.
. Targeted Audience Solutions: Leverage JioStar’s advanced analytics to target specific demographics, ensuring your message reaches the right audience.
.Contextual Opportunities for Brand Marketers to lookout for this WPL:
TATA WPL Season 3 coincides with International Women’s Day, providing brands with a unique opportunity to celebrate women’s empowerment and achievements. By aligning campaigns with this occasion, advertisers can create authentic narratives that resonate with audiences and drive emotional connections.
. Highlighting the stories of inspiring women cricketers such as Smriti Mandhana, Harmanpreet Kaur, and Shafali Verma offers brands a compelling way to champion empowerment while fostering deeper consumer engagement.
. Along with this the TATA WPL 2025 season runs from February 14th to March 21st, a time filled with important cultural and social moments. Brands can leverage this opportunity to align their campaigns with these events to drive their campaigns and narratives.
. Valentine’s Day (14th February)
. Holi (8th March)
. International Women’s Day (8th March)
Creative ad assets such as branded segments, contextual overlays, and interactive formats offer brands the flexibility to craft compelling narratives that resonate with audiences during these significant occasions.
TATA WPL is not just a cricket league; it’s a movement reshaping the landscape of sports in India. By partnering with JioStar, brands can harness the power of this transformative platform to achieve their marketing objectives.
This season, make your brand the talk of the town. With tailor-made advertising solutions and contextual opportunities, TATA WPL on JioStar offers a high-impact platform to elevate your brand and connect with millions of passionate viewers.
