MUMBAI: Parenting is a two-player game, yet mothers often bear the brunt of it alone. Himalaya Babycare decided to change the rules at Maha Kumbh 2025, launching the ‘Prepare Your Baby Bag’ campaign to advocate for shared parenting and challenge outdated norms. With over 500 baby bags donated to orphanages, this initiative was more than just a fun challenge - it was a step toward redefining caregiving in India.
At the heart of the campaign was an interactive booth where parents took on the ‘Prepare Your Baby Bag’ challenge - a timed activity where they raced to pack a baby bag with Himalaya Babycare essentials like baby soap, oil, wipes, lotion, and powder. The challenge wasn’t just about speed; it sparked conversations about equal parenting and the importance of fathers taking an active role in childcare.
Those who completed the challenge didn’t just walk away with bragging rights; they received complimentary product samples, ensuring they experienced the trusted care of Himalaya Babycare firsthand. In a heartwarming extension of the initiative, these carefully packed baby bags were donated to orphanages, reinforcing Himalaya Babycare’s commitment to nurturing all children, regardless of circumstance.
Commenting on the campaign, Himalaya Wellness Company director – babycare, Chakravarthi N V shared, “The Maha Kumbh Mela brought millions together, making it the perfect platform to inspire positive change in parenting dynamics. Parenting is a shared journey, yet in many households, childcare responsibilities are often seen as the primary responsibility of mothers. Through this campaign, we encouraged fathers to share the load and embrace equal parenting, thereby creating a supportive environment for families across India.”
To spread the message further, Himalaya Babycare leveraged social media platforms like Instagram, Facebook, and Youtube, ensuring the campaign resonated across urban and rural India. With content available in Hindi, the initiative successfully reached diverse communities, reinforcing the message that parenting is not a solo act—it’s a duet.
With a perfect mix of fun, education, and social impact, Himalaya Babycare’s ‘Prepare Your Baby Bag’ campaign proved that changing the world starts at home - one shared responsibility at a time.
