MUMBAI: Programmatic advertising company MiQ has named Addy Cutts as its commercial director for Southeast Asia. In this newly created role, Cutts will lead the firm's regional commercial operations and drive market expansion.

Cutts joins MiQ with over two decades of experience in technology and digital advertising across the UK and Singapore. He previously served as regional director for JAPAC at Oracle Advertising, where he managed revenue growth and market strategy across Southeast Asia, India, ANZ, Thailand, and Japan.

His career includes executive positions at Visual DNA and Lonely Planet, as well as involvement with First Party Capital. He has also served on the board of IAB Southeast Asia and India.

"I'm thrilled to join MiQ, who are certainly not your average programmatic media partner," said Cutts. "What really sets them apart is their tangible commitment to fostering a culture of transparency, trust, and collaboration."

MiQ APAC CEO Jason Scott said: "Addy's appointment reflects our commitment to attracting the best minds in the industry. His understanding of the media landscape and ability to navigate emerging technology trends will be paramount to delivering exceptional value to our clients."