MUMBAI: President Trump wants immigrants from across the border out of the US. Where they go is none of his business. Netflix, on its part is clear where it is headed - to Mexico , where Trump wants the illegals to head.
Yesterday, the streamer announced that it is going to be pumping in a billion dollars over the next four years into making entertainment content in the country.
Ted Sarandos, the streaming giant's co-chief executive, made the announcement alongside president Claudia Sheinbaum in Mexico City yesterday. The investment marks a significant expansion of Netflix's presence in Latin America's second-largest economy.
The commitment aims to bolster local production companies and stimulate growth across Mexico's audiovisual sector. Beyond film and television production, the investment is expected to create ripple effects in adjacent industries, from catering and hospitality to traditional craftsmanship.
Mexican content has proven particularly successful for Netflix's global audience. The streaming service has already produced hundreds of shows and films in the country, many achieving international acclaim. The new investment signals Netflix's confidence in Mexico's creative talent pool and its potential to generate content with worldwide appeal.
The move comes as streaming platforms increasingly focus on local content production to differentiate their offerings and capture regional audiences. For Mexico, the investment represents a significant boost to its creative industries, potentially establishing the country as a leading hub for Spanish-language content production in the Americas.