MUMBAI : The International Olympic Committee (IOC) has announced a long-term global alliance with technology leader TCL, naming it a worldwide Olympic and Paralympic partner until 2032. As part of the agreement, TCL will be the official partner for home audiovisual equipment and home appliances, enhancing the Olympic experience with its cutting-edge innovations.
TCL’s advanced technology will enhance both fan and athlete experiences, from digital displays at Olympic and Paralympic venues to smart appliances in the Olympic village. The partnership also supports the IOC’s Olympic AI agenda, improving engagement both on-site and at home. Additionally, TCL will contribute to the ‘Athlete Moments’ initiative, which connects athletes with their loved ones immediately after competing.
As part of the deal, the IOC will redistribute revenues to support National Olympic committees, their athletes, and the organising committees for the Olympic and youth Olympic games through to 2032.
At a ceremony in Beijing’s iconic water cube/ice cube venue, IOC president Thomas Bach said, “We are delighted to welcome TCL as a worldwide Olympic partner. Their commitment to innovation and sports aligns perfectly with the Olympic spirit, ensuring fans and athletes worldwide benefit from enhanced experiences.”
TCL’s founder & chairman Li Dongsheng expressed pride in joining the Olympic movement, “The Olympic games inspire billions, and we are honoured to contribute through our innovations. This partnership allows us to further our mission of creating a smarter, more connected future while supporting Olympic sustainability goals.”
TCL has a long history of supporting global sports and will provide an array of smart innovations, including advanced displays, air conditioners, refrigerators, and AI-powered devices.
IOC revenues and commercial partnerships commission chair Jiří Kejval praised the collaboration, “TCL is a leader in its industry and one of the fastest-growing global brands. The Olympic partner programme continues to offer brands an unmatched platform, and TCL’s addition further strengthens this initiative.”
With operations in over 160 countries, TCL continues to push technological boundaries, solidifying its position as a global leader in smart living solutions.
