MUMBAI : Swastik Productions, known for its grand historical and cultural narratives, is expanding into branded content with a dedicated focus on spirituality. This new initiative aims to collaborate with brands to create engaging and meaningful storytelling that resonates with contemporary audiences.

Marking its entry into this space, Swastik Productions has partnered with Rudralife, a leading name in Nepali Rudraksh, to launch Rudraksh: Shakti, Bhakti, Vigyan a unique series exploring the spiritual and scientific significance of Rudraksh. Premiering on Swastik Productions' youtube channel from 20 February 2025, the series seeks to connect India’s youth and spiritual seekers with the country’s rich cultural heritage.

Swastik Productions founder & CEO Siddharth Kumar Tewary highlighted,"We are moving beyond traditional storytelling to blend ancient wisdom with modern narratives. This collaboration with Rudralife is a step towards crafting impactful content that informs, inspires, and enhances brand engagement."

Rudralife founder Tanay Seetha added,"Rudraksh carries profound spiritual and cultural significance. Through Swastik Productions' storytelling expertise, we aim to highlight its relevance in both historical and contemporary contexts."

Swastik Productions head of digital monetisation & brand partnerships Jitendra Joshi emphasised the power of storytelling in brand communication, "Branded content drives stronger recall than traditional advertising. Our approach ensures brands are seamlessly integrated into compelling narratives rather than just being sponsors."

Hosted by actor Ram Yashwardhan, known for his role as Lord Shiva in Shiv Shakti: Tap Tyaag Taandav, the series arrives at a time when Gen Z is increasingly drawn to spirituality. Studies indicate that 62 per cent of Gen Z seek spiritual clarity, while 70 per cent find confidence through prayer. This collaboration aims to meet their growing interest in India's cultural roots, offering insightful content that bridges tradition and modernity.