MUMBAI : In a landmark move set to redefine India’s luxury real estate sector, Gurugram based Elan Group has announced the appointment of Indian cinema icon Shah Rukh Khan (SRK) as its brand ambassador.

Renowned for its architectural excellence and innovation, Elan Group is a dominant force in ultra-luxury real estate. With this collaboration, the brand is poised to reach new heights, pushing the boundaries of opulence and grandeur.  

Under the leadership of Rakesh Kapoor, Ravish Kapoor, and Akash Kapoor, Elan Group has developed 15 iconic projects across residential, commercial, and mixed-use spaces. The brand is not only transforming skylines but also setting new benchmarks in design, exclusivity, and prestige.

SRK, celebrated for his global influence and trailblazing career, shares Elan’s vision of excellence and ambition. His partnership with the company is more than just an endorsement it represents a shared commitment to innovation, perfection, and success.

Expressing his excitement, SRK stated, “Greatness belongs to those who dare to push limits. Elan Group embodies that fearless spirit, and I’m thrilled to be part of this journey.”

Elan Group director, Akash added, “We are honoured to welcome SRK to the Elan family. At Elan, we don’t just create projects we build icons. His unmatched presence and relentless pursuit of perfection mirror our philosophy and vision.”

With this alliance, Elan Group and SRK are set to shape the future of luxury living in India.