MUMBAI: JioHotstar is accelerating its live event offerings following the success of the Coldplay, concert stream. On 26 March at 6 pm, the platform will launch 'Mahashivratri: The Divine Night' – a first-of-its-kind, multi-format, multi-location live event delivering an immersive experience of the festival.
Combining storytelling and technology, the platform will make Lord Shiva celebrations accessible to millions of users. Viewers can witness over 20 aartis from all Jyotirlingas in real time across multiple streams.
JioHotstar has partnered with Isha Foundation to broadcast their rituals and musical performances, including meditations and teachings by Sadhguru. Popular singer-composer Sona Mohapatra will lead performances spanning different genres.
The event will also feature live meditations from The Art of Living, led by spiritual leader Sri Sri Ravi Shankar, who commented: "Mahashivratri is an occasion to align with the cosmos to connect with the Divinity within."
Additionally, viewers can enjoy a special three-hour episode of 'Devo Ke Dev... Mahadev' showcasing the union of Lord Shiva and Goddess Parvati.
Sadhguru added: "Through JioHotstar, this powerful night becomes even more accessible, where technology bridges distances and spirituality unites us all."