MUMBAI: Nothing is making a bold statement in India. The London-based technology company has appointed co-founder Akis Evangelidis as India president, a move that signals the brand’s commitment to one of its fastest-growing markets. In this expanded role, Evangelidis will steer Nothing’s strategic direction and growth in India, cementing the company’s foothold in the highly competitive consumer tech space.

India has been a major force behind Nothing’s meteoric rise. In 2024, the brand became the fastest-growing player in India’s smartphone market, clocking an eye-popping +577 per cent year-over-year growth (source: Counterpoint Q4 2024 India Smartphone Tracker). The surge was powered by the Phone (2a) series and the success of CMF by Nothing, its sub-brand. Now, Evangelidis takes charge of ensuring Nothing’s next phase of expansion in the country.

Evangelidis shared his vision, “India is one of the most important markets for Nothing, and we believe there is a tremendous opportunity to become a leading consumer tech brand in the country. I’m very excited to step into this new role and continue to bring distinctive, design-led tech innovations to Indian consumers. India will play a pivotal role in the global smartphone industry in the years to come, and we’re committed to accelerating our ‘Make in India’ initiatives and boosting domestic production. In 2025, we’re doubling down by ramping up our investments in India and expanding our offline presence to 12,000+ stores.”

Reinforcing its commitment to manufacturing in India, Nothing recently announced that its much-anticipated Phone (3a) series—slated for launch on 4 March at 3:30 pm IST—will be manufactured in Chennai.

Evangelidis’s appointment underscores the brand’s long-term vision—blending innovation, design, and accessibility to shape the future of consumer technology in India.