Mumbai: Konami Digital Entertainment, B.V. Konami is set to bring the vibrant spirit of Holi to its flagship football simulation, efootball, with a special campaign running from 1 to 26 March 2025. The initiative will highlight India’s thriving efootball community, featuring national football captain Gurpreet Singh Sandhu and renowned esports player Jonathan Gaming.

The campaign, which bridges mainstream football and esports, will see Jonathan Gaming play a key role in community engagement, while Sandhu is expected to make a significant announcement during the event. Other top gaming personalities involved include Gamerfleet, Sharkshe, RK Reddy, Snax, and Eagle Gaming.

At the heart of the celebration is the ‘Goal Ke Rang’ efootball tournament, where players will compete for the title of India’s efootball champion and a €1,000 prize pool. Additional in-game campaigns exclusive to India will also be unveiled.

Expressing his enthusiasm, Gurpreet Singh Sandhu stated, “Football and gaming both require skill, strategy, and passion, qualities that unite players on and off the pitch. This campaign is an exciting way to celebrate Holi with fans and bring that competitive spirit to efootball.”

efootball general producer, Makoto Igarashi stated, “This campaign is about uniting football and gaming enthusiasts, whether through competition, collaboration, or the shared love of the sport. India’s efootball community is thriving, and we hope this Holi celebration with Gurpreet, Jonathan, and some of India’s biggest gaming voices makes a lasting impact.”